GST Update: CBIC Issues Clarification on Post-Sale Discounts (Circular No. 251/08/2025)

On 12th September 2025, the Central Board of Indirect Taxes and Customs (CBIC) issued Circular No. 251/08/2025-GST to address long-standing doubts on the GST treatment of secondary or post-sale discounts. The clarification aims to bring uniformity in practice across taxpayers, dealers, and field formations.

 

Click here to Download Circular

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 Key Issues Addressed in the Circular

1. Input Tax Credit (ITC) & Financial/Commercial Credit Notes

• Many suppliers issue financial or commercial credit notes after sales, reducing the amount payable by the buyer.
• Earlier, there was confusion if the recipient should reverse ITC in such cases.
• Clarification:
  • Supplier issuing a financial/ commercial credit note cannot reduce their original tax liability.
  • Since the tax charged originally remains unchanged, recipient is not required to reverse ITC.
  • Example: If goods worth ₹1,00,000 + GST ₹18,000 were sold, and later supplier issues a ₹10,000 commercial credit note, the GST still applies on ₹1,00,000. Buyer keeps full ITC of ₹18,000.

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2. Post-Sale Discounts & Consideration

• Question: If a manufacturer gives a discount to a dealer, can it be treated as “consideration” for the dealer’s sale to the end customer?
• Clarification:
  • Normally, the manufacturer sells to the dealer, and the dealer sells to the customer — these are two independent principal-to-principal transactions.
  • A discount given by the manufacturer simply reduces the dealer’s purchase price, helping competitive pricing. It is not an inducement and hence not “consideration”.
  • Exception: If the manufacturer has a direct agreement with the end customer to sell at a discounted price, and instructs the dealer accordingly, then such a discount is treated as part of the consideration (since it influences the supply to the end consumer).

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3. Post-Sale Discounts vs. Promotional Services

• Dealers sometimes undertake promotional activities after receiving discounts.
• Clarification:
  • If these activities are incidental (e.g., boosting their own sales), the discount is simply a reduction in sale price, not payment for services.
  • However, if there is a specific agreement where the dealer provides services like:
    • Advertising campaigns
    • Co-branding
    • Special sales drives
    • Customer support
    • Exhibitions or events
    • Customization/branding services
      then these are independent supplies of service and GST will apply on the consideration received for such services.

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 Practical Impact of This Circular

1. For Dealers/Distributors
   • Can continue to avail full ITC even when receiving post-sale discounts via financial/ commercial credit notes.
   • No ITC reversal required unless linked with a formal agreement involving promotional services.
2. For Manufacturers
   • Discounts given for competitive pricing will not attract GST as “consideration”.
   • But if discount is tied to a specific end-customer agreement or services rendered by dealer, GST may apply.
3. For Auditors & Tax Professionals
   • Important to check agreements carefully — whether a discount is just commercial in nature or tied to service obligations.
   • This distinction affects GST liability significantly.

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Conclusion

The new Circular No. 251/08/2025-GST clears a long-pending ambiguity around post-sale discounts.

• Normal trade discounts = No GST impact, no ITC reversal.
• Service-linked discounts = Consideration, GST applicable.

This brings greater clarity and helps both suppliers and dealers avoid unnecessary disputes during audits.